In an ongoing ‘food fight’ between Food Channel Network Pty Ltd v Television Food Network GP [2010] FCAFC 58, the Federal Court recently upheld Food Channel Network’s appeal over its trademark – ‘Food Channel’.
ISSUES AT THE TABLE
• Ownership
• Intention to use
• Deceptive Similarity
WHO IS THE OWNER?
Channel Network’s name, prior to the dispute was ‘The Food Channel Pty Ltd’ (Channel) and Television submitted that Channel was therefore not the owner of the trademark, pursuant to Sec.58 of the Act.
The issue of ownership came into picture as the trademark application was filed in the name of Channel in 2003 but was later allocated to Network. Paul Lawrence was the owner of both the Channel and Network units when the application was made and subsequently transferred.
The trial judge ruled that the burden of proof was upon Food Network to establish that Channel was the owner at the time of filling the trademark application, which it failed to satisfy.
However in an appeal by Network, the Federal Court held that it was incorrect to have shifted the burden of proof on Network. Without obtaining clarity, it was difficult to prove which entity was the first user.
Moreover Television had not demonstrated that there was a prior owner of the trademark, which would have defeated Network’s claim over the mark.
WAS THERE AN INTENTION TO USE THE TRADEMARK?
Another important issue that was set aside by the Court related to good faith or intention to use the Food Channel mark. The trial judge initially ruled that Channel lacked the bona fide intention to use the mark and Television was therefore successful in proving Sec. 59 of the Act.
Television argued that the evidence was submitted by Lawrence who was not an applicant in the matter – the fact that Network and Channel’s director was the same person did not tantamount to establishing intention to use.
However, after the Full Court stepped in, the reasoning of the trial judge was overruled. Lawrence’s evidence was considered – he controlled both entities and was able to prove use of the mark on recipe and menu cards.
SIMILARITY OF THE TWO MARKS
The Federal Court found that the trial judge had faltered in refusing to compare the two marks as a whole. This is the key exercise in resolving confusing similarities in most trademark disputes. It was found that the two marks were distinct from each other, visually, aurally and phonetically – the marks did not look the same and only had a common word element between them -‘FOOD’.
Moreover, the two marks were associated with different trades - Network applied under Class 16 and Television applied under Class 41. The trial judge had overlooked this significant difference as well.
FINDINGS
In light of the above reasoning and finding that the trial judge had incorrectly ruled on the matter, Network’s appeal was allowed and the opposition was set aside.